Music video purposes

To promote a new music video
Artist usually release a single to promote their new album which has just come out they usually, release their music video so it gets people talking about their songs, so in other words its so they can make their albums herd. One person who done this was dappy from the group n-dub z he released a music video called Good intentions and that music video was meant to promote is album Bad intentions.

To create a visuel representation of an artist
This allows the artists to chose the way they want themselfes to be seen for instance, thier personality their looks etc., This also always artists to enhance their brand for instance their record labels and their albums they might be selling, for instance Big narstie is a uk street artist who raps about pain, and his persoanlity in his music video represents how life really is, and his looks represents those who gangbangs with his mates.

To provide additional income from a video
The music industry get additional income through extended playability, which an artist is seen in the public eye,one of the songs that represents this is Iyaz replay, is was a single hit release which represents how record company's add to their income and make good success, they also receive income from ads that are on websites when they hit certain amount of hits, however they also make a lot of money from single releases on cds this is because they are able to put exclusive pre-releases which can promote an new single coming out for an artist.

To create synergy with other media
The music industrys create's synergy to gain additional income and to make their record label herd, this means they combine with film trailers for instance the trailer might use a  new pre-leased song from an artist or it might include clips from the film but have the music artist in it. There is one tv advert which shows synergy very well Its one with professor green and relentless engergy drink working together, this promotes professor greens musci career and at the same time it maked relentless engergy drink more known and competetive against its rivals.

To be art in their own right
Some music video's contain enigma which sometimes is more memorable then the music video itself which promotes the record label, in different ways first off all i found a video which creates an emotional enigma with the music lyrics go with it its called Micheal jack son heal the word

Music Video outlets pro's and con's

Music Channels

The good thing about music channels is that they are dedicated to getting the artists and there music out there, they also advertise new albums that are released and let people no about new artists that isn't really recognized, however it costs an artist a lot of money to get there video put on live stream TV. Also some music channels you have to be subscribed to in order to view there music videos meaning some people might not have money to watch that channel meaning not many people view it.

Downloads legal/illegal
The good thing about downloads is that you can watch them, over and over again you can also transfer them to iPod and DVDs to watch them else where, however there are illegal downloads such as leaked torrents which means every time a person downloads it, it means that the artist is losing money because every one is downloading it for free and is sharing it about.

Mainstream TV
The good thing about mainstream tv is that its free to view so for instance, people don't have to subscribe to use the channel or pay any excess fees, the bad side to it is that people who don't have access to TV wont be able to view there video or hear about the artist.

Social media
The good thing about social media is that it can be accessed around the whole world which means the artist can be more known, another good thing about social media is that websites like Facebook you can share videos meaning more people can talk and hear about them,The bad thing about social media is that it can cost an artist a lot of money advertising on their websites meaning an advert has to invest to make profit aswell.

Direct CD'S/DVDS
The good things about cds is that every one has cd players which means people can listen to the music on the cd player another good thing is that it is very portable which means it can be taken anywhere, however the bad thing abot cds is that they can become easily scratched meaning they cant be listened to again, which means you have to take good care with them.

Streaming Websites
The good thing about streaming websites is that, it can be viewed by any one who has access to the internet, the bad thing about streaming websites is that people who don't have internet wont be able to hear about a new artist or the new song this means its a specif part of the Marget which means the artist has to no his target market and his audience.