Andrew Goodwin's Theory
"Dancing in the Distraction factory: Music television and popular culture"
Illustrating
what illustrating means is that the lyrics go with the music video, so for instance, when lonely island crew member says i Jizz in my pants that's exactly what happens,you can see this at 36 seconds playing in to the video. Another bit in the music video you can see illustration is when one of the members goes to the grocery store by his own and says "I look above and i see her face when she asked for cash or cheque i jizz in my pants"
Amplification
Amplification is when a music video starts off and starts the beat slowly and quitly so what happens is when it gets amplified the beat starts to progress and rapidly get faster or louder, we can see this in Swedish house mafia, but whats different with that is the beat starts to build up then it quietens down, however you can feel the tempo and beat build up until it explodes, so at 1.13 seconds that.s when the beat slows down, then at 1.40 minutes the beat explodes so that's what amplification is.
Contradicting
The difference with contradicting is that what the lyrics are saying they are going against the video but still cuts to the beat, also intellextuality can link in with contradicting the lyrics, making the music video have a different edge to it. so for instance in this Bruno mars track he says ill catch a grenade for you but what he is actually doing is just pulling a piano down the road, so that contradicts what he is saying because hes doing the total opposite.
Iconography
Iconography is the use or certain visual elements and images to catalyst a more wide association with a topic . in my case the use of certain key points show a specific music genre or artists so for instance wiz kid you can see that he is wearing designer glasses which connotes the he is very reconcilable, also he is wearing designer clothes which represents hes fame and taste, plus he is wearing jewelery which symbolizes money and the grime stereo typical types.
Iconography is the use or certain visual elements and images to catalyst a more wide association with a topic . in my case the use of certain key points show a specific music genre or artists so for instance wiz kid you can see that he is wearing designer glasses which connotes the he is very reconcilable, also he is wearing designer clothes which represents hes fame and taste, plus he is wearing jewelery which symbolizes money and the grime stereo typical types.
close-ups
Record labels will usually demand that the film maker should have a lot of close ups of the artist because it will show more emotion and more identification, which will make the artists face well known which can promote fame from the paparazzi and get well known around the world, so for instance "L-MO life is what you make it" is a unsigned artists but when you watch his music video you can notice his emotion through his facial expression.
Voyeurism
Voyeurism is about how the artist gets attention by adding females to music videos and gaining attention by the male sexual gaze. This then attracts male members around the world, so for instance if a male looked at this music video he wouldn't be thinking about the lyrics he would be thinking of something else,
Inter-textual
what This means is that when watching a music video it refers to another in the lyrics, so for instance there is a music video that refers to another music video which is chamillionaire riding dirty-which then mixed with
Voyeurism
Voyeurism is about how the artist gets attention by adding females to music videos and gaining attention by the male sexual gaze. This then attracts male members around the world, so for instance if a male looked at this music video he wouldn't be thinking about the lyrics he would be thinking of something else,
Inter-textual
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