Style and conventions of music videos

Style and conventions



Performance,concert and "as- live"

 The styles show that some music videos can have the band performing live for example The Swedish house mafia Don't worry child, this shows that the band and the artist decide to take there live concert and turn it  into their music video. The reasons they try and do this is because it makes the music video more unique in its own way and gives the viewers a feeling that they where there at the concert, 

The main reason they will use that type of style in this music video is because, it adds more reality to the viewers and making the music video an exciting experience to watch, however it is a clever technique to use because it then combines reality in the artists eyes and gives the viewer an experience to see what they see when they are on stage looking at 1 millions of people and the atmosphere they are subjected to all the time, they also use a lot of different camera effects in this music video so for instance at 3.33 you can see that the people are mirrored on the other side giving an effect they are crowed next to each other making it look like an energy rush feeling type of concert.The Audience also has a lot of control in this video because with out them it wouldnt give the video that same effect, for instance at 1.45-2.00, you can see the audience jump up and down to the beat of the song giving it a party feeling effect. I would like to use the styles in their music video because i like the tention and atmophere it creates so for future referemce i would look back at this music video.

Narrative

Narrative is about when a story is being told in the music video and it matches its props and background, so for instance if the song is about some one dieing it would show a viseul representation of that happening so for instance it would show a coffin that links to the death, so basicle the music video relates with the lyrics.

The institution would use this type of music video because its about a guy losing his dad and wishes his dad can hear him apologize when looking into the sky, so the music video narrates with the lyrics aswell, which gives it that sorrow feeling effect where people who have lost loved ones recentle can feel the pain, also the institution would like this video because its low budgeted unlike other music videos, this is because there is a lot of use of green, which you can add a lot of effect to which means in the long run the music video can still be eddited and that a lot of camera effects can be added to it.

The impact this video has to the audience is that, it makes the audience realise how deep the artist, means to his lyrics and that how much heart he has put into writing this song. The impact this has to the audience is that it makes them think twice about there loved ones and makes them think thats probable what i would be like if i done something bad before my parents died, i no i would do the same as the story in the music video.In reference to my music video i would definatle consider using green screen to add effect to my work and to give it some new styles.

Interpretative
what this means is that when a music video is playing and in the video they say i fell on to the floor, that is what you will see happen so its visually directed to the music lyrics and what happens in the music video, so heres an example Tenacious D Kickapoo

The institution would use this type of video because, its easy to understand and see what is going on, it also gets the message across quicker without the user having to think about,also the video has lyrics at the bottom of it as-well which adds more help if the listener cant understand the video which can also help disabled people with hearing difficulties, also the way this appeals to its target audience is by making the music video have more humor, which can make the appeal of the video be better, the impact this can have on the listener, is it might make them concentrate more on the video. I don't think i would be using this style for my music video because, i find it to simple and it seems a bit to cheap to me.

Impressionist

This is when the song can match the mood of the song and can make imagery, when the right effects are used, also some times the images of the video don't have to match the lyrics, so for instance 

in this music video you can see it starts of with just brush twirl effects and as the video progresses you can start to see people but in a abstract type of form, which adds effect to the video. I reckon the institution would use this video because its different from everything else which makes the video more unique, the way it has impact on the audience is that it makes the audience think twice about what there thinking, so for instance they might think there about to see a tear coming down some ones face but actually if you look closely its something else.I would consider using this music video in the future to use some abstract form in my work.

Surrealism

This is about when a story builds up in a song and an element of surprise is about to happen that the viewer wont expect so for instance in this song, usher and R-kelly are singing about a girl they have met and it turns out to be the same girl but theres another twist to the story it turns out at the end it was twins they have been dating, so this shows the effects of surprise. The institution would like this style of song writing because for first time listener's they would get a good reaction which would promote word of mouth promotion. The impact it would have on the audience would be shock and humor but also they will feel the heart break at the beginning of the song.
I would deferentially consider using this songs effects in my music video adding the element of surprise to my viewers.

Animation
This is when music videos have animated sequences in them so for instance Sean Kingston face drop when, he turns himself into a animated character, I also found another video Kayne west heartless, where he's animated the whole video so he's animated and his girl,The institution would use this type of video because it doesn't need a lot of props which would make the video much cheaper, however it gives it a kiddy feeling and a professional animated mix to the music video, it also gives the audience a different insight to animation and the music industry.I would consider using that type of style because it takes a lot of time and patience to get it right but overall i really like it.

Intertextuality  
 what this means is that when watching a music video it refers to another in the lyrics, so for instance there is a music video that refers to family guy quagmire, The institution might use this in there music videos because they might be trying to gain more fame, from an artist or they might be trying to add humor into there song like this one is.The impact this song has to the audience is that it adds humour with an unexpected twist so for instance people weren't sure what he was on about but then when they knew who he was on about, every one joined in and loved the video, In future reference i will consider using films to combine with my song to see how much effect i can gain on the audience. 

Pastiche/homage 
what this means is when an artist takes an old song and changes slightly to make it a bit modern to fit with the times or they take a song and twist it slightly where people recognize where the original movements come from, so for instance this song is based on a busta rhymes track but, actually its homage because you can see the dance moves that busta rhymes uses so for instance shaking his shoulders, the impact this has on the users is that it adds a sense of wonder and makes people think why would they do stuff like that but in fact it adds more fame for the original artist, for future reference i will probable not use this type of style, because i think it is pointless and not unique.